Echelon Insights Co-Founder Forecasts the Future

Ruffini

Republican political strategist Patrick Ruffini has a way with timing. The tech guru entered the field in 2002, when Internet campaigning was still kind of a novelty. Nowadays, the Internet is a fixture, and so is Ruffini. He heads two political firms — digital strategy shop Engage and research analytics firm Echelon Insights — and continuing to nudge the Republican Party to modernize, reinvent and reconceive its campaign strategy in the brave new online world. Read the full story

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Startup Hopes to Use FCC Database to Predict Ad Future

echelon

At this particular moment in the Denver media market, Republicans are winning the ad war more — in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups. It’s a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall. Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Read the full story.

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NYTimes: “Ledbury: But Can They Write Fashion Code?”

fashion

On a brisk Thursday afternoon, Peter Semple strode purposefully through Google’s Chelsea offices looking for a quiet place to discuss his latest project. “I haven’t slept in the last four days,” Mr. Semple said, bypassing the cafeteria, which was blasting En Vogue, in favor of a curtained-off conference room with a large lime-green armchair at the head of its table. He carried two cellphones: an iPhone and a Google-powered device with a custom-made rose gold cover. Mr. Semple had a hand in creating the accessory for the latter, but he wasn’t at liberty to say more about his role within Google’s creative lab than that. He was here to talk about his other job: making cashmere cardigans for Golden Axe London, the label he started last year with his brother, Richard, which has been spotted on ...

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