Echelon Insights Co-Founder Forecasts the Future
Republican political strategist Patrick Ruffini has a way with timing. The tech guru entered the field in 2002, when Internet campaigning was still kind of a novelty. Nowadays, the Internet is a fixture, and so is Ruffini. He heads two political firms — digital strategy shop Engage and research analytics firm Echelon Insights — and continuing to nudge the Republican Party to modernize, reinvent and reconceive its campaign strategy in the brave new online world.